Oculus App Content – A New Place For Independent Developers

We’re all well-versed when it concerns the Oculus Storefront and its strict curation. This is oculus app content how we keep the quality of apps and games high, and prevent poor-quality apps from getting past. However, this also makes it difficult for independent developers to publish their VR content on the Oculus platform.

To address this issue, Oculus recently introduced a brand new program called “App Lab” to give independent developers an official space to showcase their VR content without having to go through the rigorous curation process of the Oculus storefront. The App Lab is similar to the regular Oculus storefront in that you can browse and download apps in the same manner you would on a traditional virtual storefront, but it’s not as carefully curated.

If your app does well in the App Lab and is successful, it could be pushed to the official Oculus storefront where it can be more visible and reach more people to download it. This is not solely based on the number of downloads, but also on retention metrics, long-term profitability, the development teams as well as other factors.

If you’re interested in exploring the entire range of Oculus Quest apps, we recommend you enable developer mode on your Meta headset and play around with App Lab. There are a variety of fun games and experiences, including well-known nongames like Tilt Brush which turns your headset into an immersive art studio. Quill Theater is a cool VR media app that showcases amazing animations and films created by the community.

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